Oculus Rift sees permanent price drop: $399 with Touch controllers - Storysift

Oculus Rift sees permanent price drop: $399 with Touch controllers

Enlarge / Mark Zuckerberg shows off the "infinite screens" you can get on the Oculus Rift.

SAN JOSE—At the Oculus Connect conference today, Facebook head of VR Hugo Barra announced that the Rift and Touch controller bundle would be permanently reduced to $399, following a temporary drop to that price during the Summer of Rift promotion in July and August. Barra said that promotion was a "huge success" that saw the Rift community "grow a lot," through he did not share specific sales numbers.

The permanent price drop comes on top of the announcement of Oculus Go, a new standalone wireless headset being billed as a "sweet spot" between mobile and tethered PC VR.

More announcements regarding the Rift are expected later in the conference, and we'll update this piece with additional news as it comes.

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